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Sometimes, Search Engine Optimization (SEO) is required to assist in creating and sustaining a successful online reputation management or online reputation monitoring campaign.

For some campaigns, a very important component is the selection of relevant keywords.  To further this need, some keywords may require the inclusion of state names or abbreviations to target winning state-wide, regional, or national keyword phrases in major search engines.  These important needs thus drive the following question:

In what states are searches being conducted by users, and, where are the competing website in relation to those searches?

Meet Google Correlate

“Google Correlate finds search patterns which correspond with real-world trends.”  – courtesy of Google.  To get started follow these 4 steps:

> Enter a Search Term

In this example, we’ll use the phrase “life insurance policy”

Enter Search Term - Google Correlate

> Select the Compare U.S. States Option

Select the “Compare U.S. States Option”

Compare U.S. States - Google Correlate

> View Web Search Activity

The graph on the left shows the web search activity.  The darker shades indicate greater (>) web search activity and the lighter shades indicate less (<) web search activity.

Web Search Activity - Google Correlate

> View Landing Page Volume

The graph on the left shows the landing page competition.  The darker shades indicate greater (>) competition and the lighter shades indicate less (<) competition.

View Landing Page Volume - Google Correlate1

Applications for Google Correlate

There are several applications for data extracted from Google Correlate for an online reputation management campaign.  Specifically, the data can assist with planning and using the following types of tools:

  • Planning of keywords to purchase and use in online advertising (such as Google AdWords)
  • Planning of keyword use for local, state-wide, regional, and national organic search engine optimization campaigns
  • Indicates the demand and competition for keyword factors related to both when assessing competitor variables

If you are planning a search engine optimization activities as a component of a great online reputation management campaign and need assistance with creating and implementing a successful strategy, contact us.

The Online Body Guard will soon be offering a free mobile app that will assist with business and personal and corporate online reputation monitoring.

Mobile App Usage and Facts

Mobile App Usage 1

Source: http://www.flurry.com/bid/109749/Apps-Solidify-Leadership-Six-Years-into-the-Mobile-Revolution

Mobile App Usage 2

Source: http://www.comscore.com/Insights/Blog/Major-Mobile-Milestones-in-May-Apps-Now-Drive-Half-of-All-Time-Spent-on-Digital

Early Registration for The Online Body Guard App

Register below to become one of the first users of new app being created by The Online Body Guard. When the app is released and available you will be notified of where to safely download it to your Android smartphone.

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Claim Your Online Reputation

Your personal and corporate online reputation matter and are worth fighting for. Here is why:

4 Reasons Your Online Reputation Matters

  1. Relevant accounts buy attention. Your customers have only seconds to identify you, your company, and its brand when conducting an online search. The convenience of being found easily and quickly by customers helps to create trust and confidence in the ongoing steps of your sales process.
  2. Vanity Names. Vanity names allow for users to recognize your social media accounts over those of competitors, or, of similar likeness. When registering a vanity name for your accounts, consider the value of your company versus that of a keyword or phrase that best describes your product and service offerings.
  3. Claiming Taken Accounts is Painful. It is wise to register the relevant social media accounts you require all at one time. Each social media account has its own policy to claim existing accounts that may infringe upon your personal or corporate likeness. Being awarded control of an existing account is a lengthy process and should be avoided if possible.
  4. Search Engine Love. Major search engines such as Google, Yahoo, and Bing love ranking social media accounts such as Twitter, Facebook, and LinkedIn. As you register, claim, and complete these profiles consider the keywords, industry categories, and on-page content that is utilized.

Now, let’s explore the high level steps involved with finding and claiming social media profiles for your individual reputation and corporate reputation:

3 Steps to Claiming Your Online Reputation Accounts

  1. Conduct a Scan for Your Name or Company Name. Utilize a free website such as NameChk.com to show the registration status of 157 different social media websites for any username or keyword that you desire.
  2. Prioritize The Sites. Once you have conducted a scan, consider download the results in an Excel Spreadsheet and sort your data based on priority from highest to lowest.
  3. Register Important Profiles and Accounts First. Quite a few social media platforms have a ‘first-come-first-served’ policy for account name selection and registration. Thus, the most important accounts for your online reputation should be registered and claimed first.

Too busy to claim all of these sites?

Contact The Online Body Guard to have us register them for you.

When Evaluating Sites for Online Reputation Management

Once you have completed the scan and download of the sites you plan to use for online reputation management, consider evaluating the results based on the following criteria and scale:

1: For the name you have selected, approximately how many accounts are already taken by a possible competitor?

None   |   About Half   |   More Than I Care To Count

2: How much does it concern me if my competition already has these names registered?

Not at all   |   Somewhat  |    A lot

3: How much time can I dedicate to registering and claiming all of these accounts?

None   |   Some   |   A lot

4: How much does it concern me if potential customers find the competition instead of my company because of these accounts?

Not at all  |    Somewhat   |   A lot

When to Seek Online Reputation Management Help

If the answers to any 2 questions above cause concerns then we strongly recommend a confidential evaluation for your online personal or corporate reputation.

Contact The Online Body Guard

Win Top 5 Search Engine Rankings

Winning first-page search engine placement has become extremely valuable to both personal and corporate brands. Aside from offering great exposure to products and services, placement in the top 5 to 10 results of a search engine results page can have a tremendously positive impact on the online reputation of an individual or business.

Online users trust the results they receive when conducting searches in major search engines such as Google, Yahoo, and Bing. It is implied that some of the brightest minds available today have judiciously thought through how to fairly organize and display relevant content.

When users online consistently see brands that show up on the first page of a search engine results page it builds a pattern of trust, confidence, and reliability not only with the search engine that is used but also with the websites, blogs, and content that is found.

The following statistics show tremendous support for the loyalty and trust that users online give to first page search engine rankings:

“81 percent of users find their destination through a search engine.”
Jupiter Research

“Organic results in a search engine are 8.5 times more likely to be clicked on than an advertisement”.
- Enquisite

Let’s explore, and apply, what these statistics and trends may mean to the online reputation of an individual or company:

4 Point Online Reputation Checklist

  1. Your Name or Company Name. Having ownership of your personal name and company name on the first page of major search engines is extremely important. Winning as much placement on the first page of a search engine results page helps to offset brand confusion and it increases visits to your website(s).
  2. A Top Service or Product. Having your top company products and services available and visible to the market place in a major search engine is very important. Not being able to find or identify the pages on your website that correspond with these core offerings may also mean that potential customers experience the same issue.
  3. The Competition. When your company name, personal name, top service offerings, or top products are searched in a major search engine competitor websites, blogs, and social media accounts may (or may not) be present in the first page search engine results.
  4. Customer Names. When your personal name or corporate name is searched in a major search engine, customer names may be present in the search results from their online reviews and comments of their experiences with yourself and/or your company.

Important Questions to Ask…And Answer

Following your review, there are some important questions to ask, answer, and evaluate. Below are some important questions to consider, and, a scale with which you can grade your urgency and concern:

Q: How much does it concern me if my personal or corporate name is not found on the first page of search engine results?

Not at all     |     Somewhat     |     A lot

Q: How much does it concern me if my competition is found first when my personal or corporate name is searched in a major search engine?

Not at all     |     Somewhat     |     A lot

Q: How much does it concern me if my company product and service pages are not found on the first page of search engine results?

Not at all     |     Somewhat     |     A lot

Q: How much does it concern me if the names of my customers are found first when my personal or corporate name is searched in a major search engine?

Not at all     |     Somewhat     |     A lot

When to Seek Online Reputation Management Help

If you, or those within your organization, answered any 2 questions above with “somewhat” or “a lot” then we strongly recommend a confidential evaluation for your online personal or corporate reputation.

Contact The Online Body Guard

 

Your business may be one of the many that has a profile and listing on Yelp.com.  If this is the case, then your business is familiar with reviews that can be posted to your profile by consumers.

The Yelp Review Filter

Many businesses are dismayed, confused, and quite upset regarding the advancements of the user review filter on Yelp.com. From their perspective the changes that have occurred with the review filter place the business owner at a considerable disadvantage when extremely positive reviews are held in quarantine and extremely negative reviews seem to gain longevity on their live accounts. In addition, some businesses have even noticed that these trends seem to normalize and even reverse when a business account engages in an advertising campaign with Yelp.com.

How the Yelp.com review filter is structured is having a negative effect on the reputation of businesses, the perceived value of their services and products by future customers, and the reputation of Yelp.com by its very own business customers.

How Businesses Are Responding To Yelp Reviews

The fact that Yelp does not currently offer a way for businesses to manage their reviews makes for a difficult relationship with the business community.  Some businesses have joined together in class-action lawsuits against Yelp, others refuse to participate by not claiming a profile, while others try to flag negative comments for removal in Yelp’s review filter.

Need Yelp Help?

There is a way to overcome negative reviews on Yelp that does not involve purchasing advertising or constantly requesting the removal of negative reviews.  If you find that your organization needs assistance with managing it’s account on Yelp, then we encourage you to contact us today.

Gordon Shell End Dog Fighting in Detroit

Many of us could learn from what MMA fighter Gordon Shell is doing.  Gordon has a failing heart and is risking his live to help abandoned dogs on the streets of Detroit to avoid being used for dog fighting.  His story is being created and told in a documentary called Dog Fighter by a Michigan Film School here in metro Detroit.

On September 15 at 7:00 p.m., MMA fight fans will pack Meadow Brook Theatre in Rochester Hills, MI to see Gordon’s last fight and to help end dog fighting in Detroit. Tickets for the event are available through TicketMaster online.

Gordon Shell has been a practicing martial artist since his early twenties and just recently began teaching martial arts.  Now 41, Gordon has participated in nearly 80 competitive martial arts fights throughout his career.  Now, he takes on the toughest fight yet, to end animal abuse and dog fighting in Detroit.

 

Why Monitor The Competition?

Knowing the online strategies and activities of a competitor can be an extremely valuable form of corporate intelligence.  The data collected from online competitor monitoring allows an organization to make critical decisions regarding the company online marketing campaign, research and development, and much more.

5 Reasons to Monitor the Online Competition

  1. Is my patent, or other commercial rights, being violated?
  2. Are my competitors stealing my web content and ideas?
  3. Is the voice of the competition being heard by my target market and customers?
  4. Are my competitors “planting” comments about my company, regardless of accuracy, in message boards, forums, and social networks?
  5. Is the competition’s marketing working better than mine?

About The Online Body Guard™

By offering customizable features that both monitor and manage specific topics and areas such as your company Brand, Personnel, Competitors, Products, Services, Major Social Networks, Major Search Engines, Blogs, Forums, and much more; The Online Body Guard™ is becoming the affordable choice for corporations and individuals seeking a quality online reputation monitoring service.

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Sometimes a simple rumor can develop into an online reputation crisis for either an individual or a corporation.  With the surging popularity of social media websites such as FaceBook and micro-blog services such as Twitter, the propensity for content to spread virally (regardless of accuracy) at record speed is at an all-time high.

The ability for these online tools to influence the sentiment of current and future customers, followers, business alliances, and the general public can be a tremendous asset for both individuals and businesses.  However, these tools can also quickly become tremendous online liabilities in light of content including false allegations, lawsuits, product recalls, and rumors reaching their platforms.

If you are in the midst of a personal online reputation crisis, or, your company is addressing an online corporate reputation crisis; here are few suggestions to assist with the crisis management:

  1. Avoid responding to comments, posts, or content in haste and without a strategic plan in place.
  2. Avoid giving continual click credit by visiting the sources that publish negative content and commentary about you or your company.
  3. Know the depth and breadth of the crisis.  Assuming that only one website or search engine contains negative content about your personal or corporate reputation may only be the starting point.
  4. When executing a crisis response strategy, make sure that you or your company knows exactly how the effectiveness of your online responses will be measured.
  5. Determine if your existing resources can successfully address your online crisis and execute the response strategy, or, if the assistance of an outside team is needed.

About The Online Body Guard™

By offering customizable features that both monitor and manage specific topics and areas such as your company Brand, Personnel, Competitors, Products, Services, Major Social Networks, Major Search Engines, Blogs, Forums, and much more; The Online Body Guard™ is becoming the affordable choice for corporations and individuals seeking a quality online reputation monitoring service.

Re-claiming your online reputation as an individual or corporation can offer the peace of mind and rewarding feeling that proper measures are being taken to dispel any myths and rumors about your reputation.

Not taking, or, ignoring the proper steps to re-claim your personal or corporate online reputation can create an unfavorable set of circumstances for you or your organization.  For example, imagine having your next new customer search for your company name in Google only to learn that all of the content that is shown is either negative or untrue.

The above example can reflect poorly upon your personal or corporate reputation, as well as, affect other important areas, such as:

  • Employee morale
  • New business development opportunities
  • How banks or private financiers view the character of your organization
  • How strategic business partners view your personal character
  • And much more…

The first step to re-claiming your personal online reputation or corporate online reputation is to request a Free Reputation Report from The Online Body Guard™.  In the report, you will learn about how we believe you can leverage opportunities and put down online threats to your personal and corporate reputation.

About The Online Body Guard™

By offering customizable features that both monitor and manage specific topics and areas such as your company Brand, Personnel, Competitors, Products, Services, Major Social Networks, Major Search Engines, Blogs, Forums, and much more; The Online Body Guard™ is becoming the affordable choice for corporations and individuals seeking a quality online reputation monitoring service.