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Scores make things and events easy to understand and classify. For example, in the recent Super Bowl between the New England Patriots and Atlanta Falcons, we learned that the longer the game was played the more and more important the score became.

Someone Always Wins and Someone Always Loses

This pattern holds true for the online reputation of a business as well. Knowing how to classify and evaluate important aspects of a company’s online reputation means the difference between winning and losing. For a business, winning may mean getting a new client or receiving positive recognition. Losing may mean valued employees leaving for no reason, or, a customer escapes into the arms of a well-known competitor.

If these events were to happen in your business, wouldn’t you want to know why?

Let’s explore some of the critical areas that your company should be evaluating when it considers its online wins, losses, and everything in between.

How The Online Body Guard© Engineers a Winning Online Reputation

#1 Competitive Intelligence

Be aware of, track, and take action against the online marketing activities and strategies of your competition. The ability to know whether a competitor is utilizing a trademark, service mark, or other copy written material from your company is also important for protecting the intellectual property of your organization. For more on this topic, check out our recent blog post on 20 Items To Monitor for Your Corporate Reputation.

#2 Marketing Opportunities

Identify new opportunities to expand the online footprint of your business. This includes online directories, new social media websites, new inbound sources for links, possible link exchange partners, and much more.

#3 Positive Sentiment

Observe and proactively support positive online comments, endorsements reviews, and content about your organization that has been published on third-party websites. Giving thanks to those who have become evangelists for your service, product, or brand helps to create unbelievable momentum for an online reputation management campaign.

#4 Negative Sentiment

Observe and take action against derogatory online comments, reviews, and content that has been published on third-party website about your organization. Defending the online reputation of your organization requires diligence and consistency that results in a message being sent to those who seek to destroy your online reputation that you are watching, responding, and fighting back.

#5 Other

The category of “other” often gets associated with “miscellaneous” or “unimportant”. With The Online Body Guard© this is quite the opposite. This is the area that your company should look to for fresh new ideas and perspectives to include in the current online reputation management activities or in the future.

If the thought of having to manage the online reputation of your company seems overwhelming you are not alone. However, with the ability to categorize the important aspects of your online corporate reputation with The Online Body Guard© decisions can be made much quicker to help your company win online. Contact us today to get started.

Get Your Reputation Score

 

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